Kickstarter from Ukraine and in general

What the talk is about

Zholud Dobrovolskyi shares how the board game publisher boardova took a game based on Hutsul mythology to Kickstarter. His main point: Kickstarter is not a way to make money but a visibility tool, so budget and logistics (manufacturing, fulfilment, shipping) must be calculated before launch to keep backers' trust. He walks through preparation with a partner: a landing page, a $1 reservation that makes conversion more predictable, testing dozens of ad variants, and launching through a US entity because a dollar campaign converts better. He also covers how US and Ukrainian ad creatives differ, the mid-campaign slump, the role of updates and bloggers, setting a low goal that looks good, and why December is a bad launch month. Useful for indie teams planning crowdfunding.