Tips for F2P game distribution

What the talk is about

Aleksandar Ivanov shares practical tips for distributing a free-to-play game, drawing on the experience of the Bulgarian company Imperia Online. He advises starting with strategy: PEST and competitor analysis, cross-checking data across several sources, then finding the right contacts and tailoring emails and presentations to each partner, focusing on just one or two games. He then covers out-of-the-box channels: payment providers, social networks, dating sites, sports and news sites, software portals, third-party Android stores, messengers, telecoms and pre-install slots. He also stresses testing in your home region, respecting cultural differences, working with local partners and influencers. Useful for publishers, business developers and marketers of F2P games.