Promoting Game Projects on Social Media: Tips and Hints

What the talk is about

Mariia Karpenko explains how to promote game projects on social media. Her main point is that a single touch is no longer enough because audiences are tired of ads: you need 2–6 non-aggressive touches across different platforms, tied together by one story. She advises combining several tools, such as targeted ads, media placements, collaborations with creative talent (artists, cosplayers) and news hooks. The sequence that works best is a striking visual, then a story, then a final touch such as a promo code. She also stresses community building (Discord), supporting active players and accepting the content they create, and answering players quickly about bugs and news on social pages. She recommends vetting bloggers and platforms with analytics services and always requesting statistics after a placement. Useful for marketers and small teams looking for non-standard promotion methods.