Sustainable Growth Strategy. How to Increase Profit at Any Stage of a Project?

What the talk is about

Oleksandr Beletskyi shares a sustainable profit growth strategy, using a social casino project that has been live for over four years on several platforms. First, metrics are linked like a seesaw, so don't push a single one for too long; plan a set of changes quarters ahead (in 2020 this raised conversion, payments per payer and retention). Second, compare yourself with genre benchmarks and test hypotheses through a minimum viable product and short feedback cycles. Third, new features, reworks of old ones and tuning (illustrated by collectible cards, bonuses and ad placements) must be introduced so the economy stays consistent. Fourth, dashboards, team-wide access to data and delivery automation cut time to market. Useful for product managers, game designers and analysts.