How to think PR & branding!

What the talk is about

Peter Jakobsen explains how to think about PR in games and offers a simple frame built on three questions: where you are now, where you want to go, and how to get there. He urges teams to define the goal clearly: early on it can be smarter to promote the team rather than the game, since people's stories attract investors and colleagues. The key message comes from asking what you would love to hear people say about your game. Then identify your audience and the media it reads, and look for unusual angles beyond the game itself. He advises being selective: a short list of contacts, each told why you are writing, beats a mass mailing. He also recommends listening to the community and using updates and betas as fresh reasons for coverage. Useful for indie teams and newcomers to PR.