The Publishing Checklist for Launching a #1 Mobile Game
Rotem Eldor
- Hall:
- Air Hall (Production Track)
What the talk is about
Rotem Eldor, a publishing manager at CrazyLabs, shares his personal checklist for launching a hyper-casual hit. First, pick a big trend and make the game match exactly what people see in trend videos (examples: tie-dye, ASMR slicing, acrylic nails), or retention will suffer. Second, the video must make clear what to do within three seconds and show the game's wow moment. Third, rely on data: test a video for CTR first, then CPI and retention, avoid user-acquisition tricks early on, and kill weak ideas fast. Fourth, hyper-casual is a business: a team of two or three people (game designer, developer, 3D artist) can reach $5M revenue in 7–12 weeks. The acrylic nails case shows live ops and player choice at work. Useful for teams who want to enter hyper-casual.