GAMES GATHERING 2020

How to create a great video about a game?

Talk recording: How to create a great video about a game?

Stepan Dubovyi

Hall:
Fire Hall (Art Track)

What the talk is about

Stepan Dubovyi presents a practical guide to making a strong video about a game, with success tips and common mistakes. First, define the video's goal (introducing the product, advertising, B2B showcase) and decide whether it is a trailer or a teaser. Then come the stages: list the game's features by importance, write a clear script that works like a technical brief, taking length and references into account, set the visual style and storyboard with different formats in mind, choose music and use a native-speaker voice actor, and finish with animation, sound effects and consistent feedback. He also weighs making the video in-house against outsourcing it. Useful for marketers, producers and indie teams preparing a video for their game.