Genre matters: Where is the money in mobile gaming?

Focus on genre in order to build games where you can scale your game to make a decent return in a reasonable timeframe. It’s about choosing games in the right genre that have a chance to scale based on UA costs, payback periods, etc. For a long time game developers have been chasing long LTV games, but they are so capital intensive that they are now impossible to scale as VC funding dries up. Hyper casual is too short and studios can’t produce hit after hit. Games with a payback period of 3-9 months are much better genres to build as you have the chance to scale and make a hit.