PR: taking products to international markets after 24.02.2022

Lack of budgets. Unstable team. Not understanding how to move and where. Ukrainian startups and businesses have lost a sense of stability and a vision of the future.

However, you always need to communicate! Even in times of war, some brands expand and enter international markets, while others lose themselves and close.

I will talk about PR for brands that are planning or have already entered international markets. How to communicate, through whom to gain recognition and whether it is necessary to use the status of "brand-war" in communications at all.