Co-op horror as a genre, or why LETHAL COMPANY is still alive and well

Paradoxically, playing horror with a group of friends is not very scary. So why is this type of cooperative games so popular? From genre-reinventing Phasmophobia to the more recent Lethal Company, I'll tell (and show) why people like to run and scream. And also why the same Lethal Company shot and is still alive, and why it is very good. (And yes, this time the Chinese are not involved)