Successful Exit from Early Access for Becastled — Marketing and PR at Launch

After four years in early access, the Ukrainian game Becastled has finally launched on PC and consoles. The publishing agency Palaye assisted Pingle Studio and Mana Potion Studio with marketing and PR, achieving hundreds of media publications and influencer videos, featuring on the Steam front page, and trailers on the PlayStation YouTube channel.

This lecture will break down the main areas of work in the launch campaign and analyze their results.