"Nobody needs your 3D": as long as it doesn't control the player

In 2025, 3D is ubiquitous and AI is accelerated, but the value is not in polygons, but in whether it guides the player. The talk is the harsh truth of production: "light as UI", readable silhouette, contrast and temperature, camera and blocking that guide without prompts. I will explain how to consolidate this into processes - taste-gates, mini-style guides, readability tests - so that the team consistently makes not just beautiful, but useful for the game.