From local aesthetics to global space: visual design for the Western market

The Ukrainian market is significantly different from the Western one — both in terms of the level of competition and the rules of the game. Therefore, we should rethink what we demonstrate in our portfolios and put into the projects that present us, in order to speak the same language with an international audience and remain competitive. Let's talk about the challenges you may face when transitioning from the stylistics familiar to our environment to those that open the way to the projects of your dreams — and how to overcome these difficulties.