GAMES GATHERING 2025 KYIV

How Narrative Can Save or Ruin Your Game

Iryna Melnychenko

Iryna Melnychenko

Blue Scarab Entertainment, Narrative Director

When:
27.11.2025, 12:00–13:00
Hall:
Fire Hall

Narrative is often overlooked in game development. Artists rarely read your story ideas. Programmers don’t read them at all. Producers keep asking whether assets and locations can be cut. Even the organizers of this conference put narrative into the “Other” category.

We’ll talk about what the whole team needs to understand about the role of narrative in games, and what players actually pay attention to — the very things they later write about in reviews and on forums (which can either boost your sales or completely tank them).

Talk recording: How Narrative Can Save or Ruin Your Game