GAMES GATHERING 2025 KYIV

The Formula for Successful Creatives: ASMR, Trash, AI, and a Little Bit of Magic

Yaroslav Matviy

Yaroslav Matviy

Knopa Studio, Founder / Creative Producer

When:
27.11.2025, 16:30–17:00
Hall:
Water Hall

The secrets behind producing video creatives for mobile games that actually convert. What a creative is and what its goals are. The full production pipeline from idea to launch. Types and formats of creatives. Examples of AI-powered workflows. The phenomenon of trash-creatives and why they’re so effective. The anatomy of a winning creative. The presentation is packed with video examples and humor. Perfect for anyone interested in mobile gamedev, marketing, or design.

Talk recording: The Formula for Successful Creatives: ASMR, Trash, AI, and a Little Bit of Magic