Monetization in mobile games
Mykyta Zhalkovskyi
CAS.ai, Head of marketing
- When:
- 5.04.2025, 17:00–18:00
- Hall:
- Water Hall (Business Track)
Monetization models in mobile games. What to choose: IAP, ads, subscriptions or a combination? Classic ad networks or programmatic solutions. What is better: traditional waterfalls or automated auctions? ? In the lecture, we will analyze the pros and cons of different approaches and the optimal strategies for choosing a monetization model.
