Javier Rayón

Javier Rayón is the CEO of IPA, the trade body of the Hispanic games industry, and CEO of Jaguar Games. A game developer, he combines game development with international relations, works with governments and embassies, and supports major game expos in Spain and Mexico. He developed VR to prevent high-risk ammonia accidents at Pemex, Mexico's state oil company, and other international firms. For this work he was invited to present at Apple in Cupertino and was awarded Prosoft, Mexico's Software and Innovation Fund by the Ministry of Economy. He has been recognized by Shark Tank, the Getty Institute in Los Angeles, and the Latin American Video Game Awards, among others. He directs the game Dream of Darkness, a Pokémon meets Latin America game. He advises governments on new commercial allies and technologies. At Games Gathering 2025 he spoke about finding international allies for studios and ecosystems.