Working with players, not avatars, or what your users can teach you

What the talk is about

Dariia Savelieva explains why a community manager should collect player feedback systematically instead of relying on analytics alone. Numbers show what happens, while feedback explains why. It also surfaces problems faster, reveals the audience, supplies ideas, tests hypotheses and builds loyalty, because players see their input shape the game. The sources are support, store reviews, social networks and forums, and surveys, which give mass, structured answers. In a case from the company's flagship game, a survey showed why players avoided clans and a clan-based event. Quick fixes, such as rewards for personal goals and a join-clan button, raised participants by 26% and event revenue by 21%. Useful for community managers, product teams and analysts.