How Mobile Edge Computing keeps players coming back

What the talk is about

David Shackleton explains how Mobile Edge Computing helps bring back players who have installed a game but haven't opened it in a while. He argues that conventional push notifications perform poorly: the longer since the last session, the lower the delivery rate, and click-through is typically under 3%. His answer is to run notification rules, logic and content on the device itself, which cuts cloud costs, gives true real-time behavior and eases data privacy concerns. He shares practical tips: a pre-permission explainer dialogue, personalization, emojis, timing, and contextual signals such as plugging in headphones or unlocking the phone. He also expects gameplay to extend to the lock screen. Useful for product managers, mobile developers and anyone working on retention and monetization.