What Publishers Want: Key Insights for Service Providers
Lolita Suleimanova, MJ Fahmi, Olga Ryzhko
Homa Games; Babil Games; Frogwares
- Hall:
- Air Hall (Production Track)
What the talk is about
Lolita Suleimanova (Homa Games), MJ Fahmi (Babil Games) and Olga Ryzhko (Frogwares) join an EA moderator to discuss what publishers expect from external developers and service providers. For a hyper-casual publisher, outside studios build the games themselves, while an independent studio uses providers for porting, external QA, localization and trailers. Cooperation has become a partnership: publishers help with ideas, game design and technical support, and revenue-share models are more flexible. Pain points include unrealistic expectations about deal terms, quality below what was promised, bugs, delays, weak communication and large time-zone gaps. The panelists advise agreeing on requirements up front, being honest about capabilities, building trust and working with people who care. Useful for studios and providers looking for a publisher.