Artist AND/OR Manager: Sitting on Two Chairs

What the talk is about

Mariia Yartseva explains how to combine being an artist and a manager, and challenges common fears about moving into a management role: that crunch is unavoidable, that professional growth stops, and that creativity disappears. She walks through the real difficulties: delayed results, repetitive routine, burnout, heavy communication load, and low visibility in the artist community. Her advice: delegate, prioritize, keep a clear goal, keep drawing part of the time at work, teach others, find a community, learn from others' experience, have someone to vent to and a personal project, and learn to switch off. In her view the main value of management is control over your own time, building systems and processes, and influence on the result. Useful for artists weighing a management role and new leads.