The Road to the Market: A Publishing Guide for Beginners

What the talk is about

Olga Ryzhko explains that a game's life cycle does not end with development, and shows how to build a go-to-market strategy so the game earns money. She breaks it into five parts: the consumer (demographics, psychographics, player persona), the market (platforms, regions, the growing number of releases), channels (be present in all stores, study them and treat them as partners; retail does not mean huge print runs), the product (quality, ratings and reviews, age ratings, pre-release content) and the value proposition with business-model templates. She also covers publishing tasks, a discount calendar, starting with modest discounts, regional pricing, and why developers should keep the rights to their game. Useful for indie developers and newcomers to publishing who are taking their own game to market.