Can sound sell your game?

What the talk is about

Ruslana Kruchek explains how game music can work as a marketing tool. She states upfront that audio cannot rescue a weak product, but in a solid game it can boost sales. She outlines several routes. A trailer needs distinctive, memorable music with a hook, not generic epic scoring, gameplay tracks or a random pick. Releasing the soundtrack as part of the campaign before launch sparks community discussion. Other levers include streaming playlists, collaborating with artists the audience loves, player recommendations and reviews, and award nominations. Music can also be monetized through DLC, donations and physical releases. She also covers why poor, mismatched or badly implemented audio hurts a game, and stresses researching the audience first. Useful for indie teams, composers and marketers.