How to reduce CAC and increase LTV by working with reviews

What the talk is about

Vira Rabkina explains why working with store reviews directly affects a mobile product's profit through CAC and LTV. In her data, replying to reviews lifts organic installs, and a high rating (usually 4+ stars) is needed to reach the top charts. Users who got help from support show roughly 30% higher retention. Her practical advice: reply through a dedicated platform rather than the store console, report aggressive and spam reviews, automate routine replies with templates, and mine reviews for insights, especially 3–4 star, updated and long ones, feature requests, tags and topic analysis. The Q&A covers multiple languages, subscription complaints, mismatched stars and text, and when to ask for a rating in-game. Useful for marketers, publishers and support teams of mobile games and apps.