How to Make Friends in Augmented Reality: Snappables Social Game Cases
Vitalii Zalevskyi
- Hall:
- Earth Hall (AR/VR/QA Track)
The main topic of the talk: how to maintain relationships with friends in augmented reality within the Snapchat app. We will discuss Snappables cases in creating social gaming experiences and take a closer look at Snappables as a product.
What the talk is about
Vitalii Zalevskyi talks about Snappables, social augmented reality games inside Snapchat that sit in the same carousel as Lenses. The product aims to motivate friends to interact and stay connected in AR when they cannot be together. He explains how games differ from Lenses: they need activation, interaction and repeat sessions rather than a one-off effect. He outlines the production cycle: idea, pre-production, prototypes, reviews, a pilot on part of the audience and a decision based on metrics. He then walks through game types and cases: tests, board games, shooters, co-op and arcade games, social and educational quizzes, including ones on health and elections, and longer game events. Useful for game designers and producers experimenting with AR and social mechanics.