Win at the start: increase the search traffic of the game application not only thanks to ASO

If you have an app, then of course you know that you need to deal with ASO in order to promote. Your competitors know about it too. How can you make your app appear higher in the search results for keywords in the Stores? – what is promotion by keywords. How does this type of promotion work? – what influences the success of keyword promotion. The main numbers that you need to pay attention to (rank, score, traffic) and where you can see them for free – features of promotion on Google Play (how to choose a strategy, keywords, number of installs) – features of promotion on the AppStore (how to choose a strategy, keywords, number of installs) – several examples of successful strategies/campaigns in the gaming niche + the results that we got – how to set up a campaign for keyword promotion on Keyapp