How we at Plarium created a digital agency to work with players

I will talk about the transformation of our interaction with RAID: Shadow Legends and Mech Arena players, from creating content and working with bloggers to working with development and marketing teams. How we support game releases with creative media campaigns, partner with YouTube creators and get millions of views in exchange for game assets. But I will share successful cases: how our team helps to lower the entry threshold for new players and keep existing ones longer.