Puzzle games: how not to get lost in an ocean of clones

Some developers perceive the puzzle genre as too simple and not very interesting. In fact, creating a successful puzzle game requires significant dedication, deep analytical skills, creativity and a bit of luck. Conquering the peaks among dozens of competitors is always a challenge. What allowed us to gain the interest of players, how we manage to keep the games in the tops, what are the key factors of success and what approaches we used - in the lecture we will share the approaches of Burny Games.