Marketing and promotion of your own indie game

The purpose of the provided information is to get the maximum amount of attention and players in the early stages of game development with a minimum budget for marketing the game. A brief description of the realities of the indie game market. Pros and Cons: Free Mobile Game vs Paid PC Game. The most simple and effective steps for an early start of the marketing of the company and obtaining quick results of the popularization of the game in the early stages of development and testers. Reddit and TikTok: tips, approaches and conclusions from my practice. More complex and long-term methods of popularization and early audience building. Detailed tips and differences of using social networks Twitter, Instagram, Threads, Youtube, Bluesky, Mastodon to build the popularity of accounts. Using targeted Facebook and Google ADs (advertisements). Other methods of acquiring new players and popularizing the game: partnerships with YouTubers, influencers, gaming press... Tips for adapting the appearance of the game and making each step more effective.