Mykyta Zhalkovskyi
CAS.ai, Head of marketing
Mykyta Zhalkovskyi is Head of marketing at CAS.ai. Previously he worked as Head of marketing at Vean tattoo and as a marketing automation specialist at Leeloo. CAS.ai began as an indie developer of children's games under the name PSV Group: the company monetized its games with ads and later built its own mediation platform to get fairer rates. At Games Gathering 2025 in Lviv, Mykyta gave a talk on monetization in mobile games and presented the CAS.ai path from game development to a mediation platform.
