Mobile stores: an overview of changes in the rules of the game
Alyona Ponomarenko
What the talk is about
Alyona Ponomarenko shares her experience working with the App Store and Google Play, based on her job at a studio where she handles releases and builds. For the App Store she highlights stickers and iMessage extensions, adapting games for tvOS (the 200 MB build limit was the main difficulty for a Unity game), promo codes for in-app purchases, and universal purchases. She also explains how to ask for featuring: write to Apple early in development and mention the new platform features you use. For Google Play she covers the redesigned console, the build archive, promo codes, regional price templates, new reports, and Firebase with Test Lab for automated testing. Finally, she shows how to automate releases with iTunes Transporter, the Google Play API and fastlane tools. Useful for mobile game developers and producers who ship builds themselves.