Overview of best methods in editorial outreach and PR coverage

What the talk is about

Teddy Florea explains how game developers can win editorial coverage and PR for a release, with almost no budget or with limited funds for an agency. The basics come first: clear goals and timeline, audience personas, a site for the game and the studio, a dev blog, social channels, a trailer, a demo and a clear title. Without money, what helps is researching media, finding the people who set editorial direction, sending short personal emails with up to three screenshots (not to generic addresses, and midweek), and attending conferences. With a budget, choose a PR agency carefully, check its cases, talk weekly and be ready to switch. Before user acquisition, run a soft launch, build branding and add social features. He closes by urging teams to test with strangers, launch before it is perfect, and build a community. Useful for indie teams and marketers.