How to find out what your artist is capable of and convince them of it

What the talk is about

Mariia Yartseva explains how managers, art leads, producers and game designers can set up a team of artists and raise each person's productivity. She breaks productivity into measurable parts: speed, technical quality, hitting the style, reaction to feedback, range of skills, switching between tasks and handling conveyor-style work. She dismisses false culprits such as series playing in headphones, drawing for oneself and chatting with neighbors. The real factors are weak management and communication, unfulfilled ambitions, low engagement, low or inflated self-esteem, no clear pipeline and an uneven work rhythm. For each she offers practical steps: vary tasks, allow adaptation time, praise real achievements, run internal challenges and team activities, and gently push newcomers. Useful for anyone who manages artists.