Everything but game
Yehor Borshchevskyi, Denys Barynov
What the talk is about
Yehor Borshchevskyi and Denys Barynov from Postmodern, a company working in visual effects and content production, explain to game developers how to build separate media content around a game universe: series, animation, feature films and merchandise. The key idea is that in a cross-media approach every element of the universe should earn money itself rather than only promote the game. They go through Star Wars, Warcraft and Assassin's Creed, and the Supercell and Clash of Clans mobile universes, where charismatic characters and animated shorts widen the audience. They also explain why competitive shooters and sandbox games suit series poorly, and advise Ukrainian studios to create more characters and treat outsourcing as a path to their own product. Useful for game designers, producers and studio owners.