How to train business development so that it is useful for game development

What the talk is about

Dmytro Bazylevych explains what business development means at Wargaming and how it differs from sales and marketing. His main point: business development widens the ways a business can meet its owner's needs, so before any partnership you should agree on how results will be measured, in money or in reach, and honestly answer "why" and "for whom" at every step. He lists what this work brings: recognition, drawing players into a product's ecosystem, new communication channels including closed communities, and indirect spending from players who do not pay in the game. He also covers formats: branded products, promotions, licensing with a quality check of the partner, sponsorship, and in-game branding that must fit the setting and not break game balance. Everything is built around the player, so you need to know who that is. Useful for producers and partnership managers.