How to run business with a hard rock spirit

What the talk is about

Grzegorz Mazur explains how his studio (the name is garbled in the captions, so it is left out) runs its business like a rock band. First, to compete for talent the company must be unique, not only through its games but also through its culture and visibility. Second, the team matters more than the bosses: they hire for professionalism and for whether people can become friends, give creative freedom, and delegate everyday and legal chores so people can focus on the game. Third, be everywhere, at conferences, shows and fan meetings, which helps with hiring and with finding publishers and investors. Fourth, never bet everything on one game and risk an investor's money rather than your own savings. Useful for founders and leads of small studios.