Tank Backstage

What the talk is about

Slava Makarov describes how the World of Tanks team built collaborations to reach audiences beyond traditional gaming channels. They began with a themed tank tied to the film Fury, then partnered with a Japanese anime series that became an important driver for the Japanese market. The main case is the project with the band Sabaton: a premium Centurion tank with a unique look, crew voiceover and perk, a music video, and a joint concert at Gamescom with a Japanese composer. He stresses that you need real audience synergy, personal rapport with decision makers, tight integration into the game, trust, and a tangible financial return rather than marketing noise alone. Each time requires a fresh, unexpected move. Useful for marketers, business developers and producers seeking brand partnerships.