Successful Scaling: A Guide to Building Long-Term Partnerships with DSPs

What the talk is about

Aleks Sorochynskyi explains how to build a long-term partnership with a DSP and scale a game through it. Expectations must be aligned early, even at the sales stage: the algorithm needs time to learn, and goals such as ROAS or CPA and milestones should be agreed upfront. He stresses clear roles, open data sharing and data-quality control, since fraud from one source degrades model training for all partners. He also covers realistic KPIs with LTV recalculated per partner, a separate test budget, a single source of truth in dashboards, and a change log for campaigns. Finally he compares gradual and sharp scaling, with an example of a tenfold budget increase over six weeks, and multi-country campaigns. Useful for UA managers and producers who buy traffic.