Using Push Notifications to Boost Player Retention for Mobile Games

What the talk is about

Dylan Grace, speaking in place of an OpenBack co-founder, explains how push notifications can improve retention in mobile games. Key points: keeping a player is cheaper than acquiring a new one, and irrelevant or excessive notifications make people disable them or uninstall. Context and delivery timing matter, such as the moment the phone is unlocked, along with personalization and asking for permission at a sensible moment with a clear reason. The second theme is privacy: rules like COPPA and GDPR, and on-device decision-making (edge computing), where content and settings live on the phone, improving delivery, giving precise attribution and using less battery. Useful for mobile game developers, producers and LiveOps teams working on retention.