Gamification and media convergence: new opportunities

What the talk is about

Nataliia Hryvniak explores gamification in modern media and the opportunities at the intersection of journalism, multimedia storytelling and game technology. With growing demand for interactive formats across global and Ukrainian media, she explains how game mechanics, VR and AR help retain audiences and let readers experience a story firsthand. She shares her own 2017 VR project inspired by Wassily Kandinsky, where users could step inside a painting and interact with its elements, alongside well-known newsgame cases: a first-person BBC reporter simulation, an interactive game on how disinformation spreads, and CNN's mini-game about steering the stuck container ship in the Suez Canal. Useful for game designers, interactive producers and developers interested in media and educational games.