10 Ad Monetization Lifehacks
Oleg Shlyamovych
- Hall:
- Business Track
What the talk is about
Oleg Shlyamovych talks about ad monetization for games and apps and the mistakes developers commonly make. His main point is not to rely on a single network such as AdMob: connecting several networks through mediation with an auction can multiply revenue. He explains the difference between waterfall, multi-call requests and bidding, recommends a hybrid setup, price floors set both at the network and mediator level, and a "sandwich" of requests so one network is not queried back to back. He also covers consent for personalized ads under GDPR and California law, since consenting users earn noticeably more, and compares mediators with programmatic solutions, including his team's own. He advises A/B testing platforms by revenue per user. Useful for developers and publishers setting up ads.