How to build analytics on a new project
Yuliia Yershova
- Hall:
- Air Hall (Production Track)
What the talk is about
Yuliia Yershova explains how she built analytics from scratch on a new project, a platform where women try designer clothes on themselves or on a model. The first step is to talk to every team (marketing, development, game design, project leadership) and learn which data and reports they need. She shares mistakes: too little contact with the frontend team meant events had to be rewritten, and the database structure was not agreed with the backend. Next comes choosing tools: free solutions such as BigQuery and Data Studio are enough at the start, and the team later automated the data flow with Apache Airflow, Google Cloud Storage and Tableau, with reports emailed each morning. She closes with a checklist for analysts. Useful for analysts and producers on startups and new game projects.