Latest developments in Hybridcasual genre

The talk will focus on the current hybrid casual movement that is happening within the industry, especially after the lowered effectiveness of user acquisition and decreasing eCPMs. Through market examples, the talk will go into detail how these games are built, why don’t we see more of them on the current market and what can we expect in the future. Last but not least, there will be a recap on the latest developments around the Unity pricing model changes, which affects this genre the most.