Testing mentality in UA - what, when and how to test
Karol Lukaszewski
Rovio, Performance Marketing Specialist
- When:
- 3.08.2023, 16:00–16:30
- Hall:
- Earth Hall (marketing Track By Google Camp)
A talk about testing mentality, or embracing an attitude of constant testing and learning. Topic covered include how to approach testing new things, what exactly to test, prioritizing tests, budgeting and more. The case is based on UA in Google Ads, but there will be many principles covered that apply to other disciplines as well.