GAMES GATHERING 2023 KYIV

Localization for succeeding in emerging markets

Talk recording: Localization for succeeding in emerging markets

Vinay Charaniya

Google, Google Play Games Partnerships, [GameCamp]

When:
3.08.2023, 11:00–11:30
Hall:
Earth Hall (marketing Track By Google Camp)

Showcasing success stories of gaming developers that have localized content, pricing and payment options to succeed in emerging markets (such as India). Will highlight their success formula and share relevant examples of other developers that have managed to customize their games for users in different markets, thus making truly global games.