Localization for succeeding in emerging markets
Vinay Charaniya
Google, Google Play Games Partnerships, [GameCamp]
- When:
- 3.08.2023, 11:00–11:30
- Hall:
- Earth Hall (marketing Track By Google Camp)
Showcasing success stories of gaming developers that have localized content, pricing and payment options to succeed in emerging markets (such as India). Will highlight their success formula and share relevant examples of other developers that have managed to customize their games for users in different markets, thus making truly global games.