"Is this fun?": Practical tactics to integrate player insight throughout development

Production is difficult. It’s hard enough to finish a game, let alone make something we’re confident players will love.
Traditional playtesting fail to de-risk experience issues, by running too late and giving vague, obvious feedback, that doesn’t help producers manage their backlog.
We know why this happens – game development is busy & budgets are tight. In this session we’ll look at practical approaches to integrate player insight throughout development, and make games that players love.