Mobile games in retail. ARENA case

Mobile gaming and the increased need to consume interactive content are key success factors in engaging the modern retail consumer.
One of the confirmations is the implemented Art Nation Loyalty case from the ATB market — ARENA. This is the first experience in Ukraine, when a full game universe with its own story, a mobile game application with 90+ unique characters and 500+ game levels was developed.
Over 3 million fan community, received 45k+ positive reviews and significant business results. After a successful launch in Ukraine, ARENA was also held in the networks "Magnum" (Kazakhstan), "2 Nabiji" (Georgia).