Reviving Comms Through Communication

What the talk is about

Rick Lagnese explains how to bring real connection back into communication amid a flood of emails and notifications. The first step is taking care of yourself: rest and avoid burnout, since sincere communication needs your own balance. Then come the basics: clarity and transparency, admitting mistakes instead of spinning them, active listening, and moving from sympathy to empathy and real action. His main practical lesson comes from MADFINGER Games, which promotes the tactical shooter Gray Zone Warfare: talk to creators by voice rather than only by email, work with both large and small channels, and acknowledge those already making content about the game. He advises reaching people where they are most active, being persistent and funnelling everyone into one channel (for them, Discord, with personal pings about news). Useful for PR and community managers.