Research in mobile games: finding insights from idea to product

Game data helps the game development team answer the “what?” question: how many users do we have, what is the conversion to the desired action, how long does the average session last? But then comes the “why?” question, which is usually asked of product analysts.

In my lecture, I will talk about the research with which analysts help improve games, starting from finding ideas and ending with implementing and evaluating changes in the product.