Influencer marketing in 2018

What the talk is about

Inga Teiserskyte explains why YouTube influencer marketing deserves attention for mobile games and what to expect in 2018. Based on data from the Matchmade platform, organic installs after campaigns sometimes rise by more than 200%, and players also leave more positive ratings. She walks through the YouTube gaming landscape: millions of active channels, audiences that differ by country, gender and device, Minecraft's dominance, and falling views linked to demonetization. Trends for 2018 include new platforms such as Mixer, Instagram's growth, European privacy rules that will limit ad-network targeting, longer partnerships and native-feeling content. She also covers weak KPI tracking and the shift to paying per install. Useful for mobile game marketers and user acquisition specialists.